Email Marketing !

One of the best tools you can use to create trust and added value for your customers is email. This starts with the creation of a list of interested clients. Next, the emails you send should include well-written and thought out content. This will ensure that the recipient takes action such as forwarding the email to a friend or visiting your website. But you will not get the most from your email campaign if you do not focus on the interests of your target audience or track which recipients take action.

One way to build a rock solid list is to capitalize on your current traffic. Create an opt-in process on your website so that those who visit you can choose to receive your information. When a customer purchases something ask him or her to join your email list. Utilize as many points of contact as possible to harness the people most interested in your product. Contact them regularly, but not obsessively. Too much email regardless of the awesome content will annoy rather than attract your customers.

As soon as someone joins your email list, send a welcome message. Remember that you never have a second chance to make a first impression, so make the welcome message count. An effective approach is to thank the customer for joining the list, add a reminder of the benefits of joining the list and a link to your website. This is enough to make customers feel appreciated yet not so much that they already regret opting in. Find an email service provider that includes options for automatically sending a customized welcome message when anyone joins your list.

Take some time to research your customers. This will ensure that you send information that is valuable and useful. One strategy for doing this is to target your communications by interest groups or categories. Giving your customers a list from which to choose will ensure that your emails are customized to the interests of your clients. This is a simple way to research your customers needs. Consistently providing information that customers find useful is a sure-fire way to build their trust and add value to your services. According to a recent DoubleClick study, email recipients were more likely to respond (70% more likely) to business emails that are based on their specific interests.

Branding all of your email correspondence with the look and feel of your business is important. This will help your email messages stand out from all of the other emails that your audience receives on a daily basis. There are plenty of service providers out there that can create custom templates to match your website. Some of them will charge you for this service, others will roll it in to their service. Make sure to shop around to find the package that best fits your needs. Doing this will increase your branding with your customers.

Another element you want to look for when shopping for an email service provider is one that will allow you to add a "forward to a friend" option in your emails. You will find that there are even some packages out there that will allow you to track who on your list is actually forwarding your messages. This is the kind of valuable information that allows you to identify and track your most responsive customers. Providing special offers and deals to these "level 1" customers as a reward for their loyalty is a sound business idea. Shapre Partners published a statistic stating that almost 90% of internet users will share their internet content with others and 75% will forward this content to as many as 6 other people. This is a viral marketing phenomena that will bolster the dissemination of your product message in an organic and potent fashion.

A very important and often overlooked element of getting the most out of your email list to build trust and add value to your customers relates to the importance of tracking your efforts. This last step is vital to ensure that your future emails truly reflect the needs and interests of your list and that your efforts are not wasted. Most email providers have mechanisms for tracking and reporting. You will want to know how many recipients opened the message, which bounced, what links were clicked on and even who clicked on which link. This allows you to track the success of your campaign as well as shape future ones. For example, you can send a follow-up communication to those who clicked on certain links. You will know which items to play up in the future and which incentives worked.

When maximizing your efforts to build trust and add value to your customers with email, an element of success that is all too often disregarded is tracking your efforts. This is the part of your process that is most important in determining if your efforts to reflect the interests of your target market are truly effective. Most email providers have tools that will allow you to track and record your email campaigns. These tools are going enable you to determine such information as; who opened your email, which links elicited a click through, who clicked on these links and which emails bounced. This is the information that allows you to build your future communication strategies based on the actions of your list. For example, you will be able to provide follow up information to anybody who clicked on a particular link. You're going to be confident in knowing which ideas worked with which recipients.

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